Building the next generation of tools for the agile creative.


We imagine a future where the creative process can flow without boundaries, where the tools have no limits and the creative experience is truly frictionless.


Starting as Syrp in 2011 by a filmmaker and a designer we have been creating award winning film-making tools for over 10 years.

The collaboration between filmmaker and designer is in our

DNA

2012 - Genie, launched on Kickstarter
2013 - Genie, First Production Samples
2014 - Expand team and office to Auckland, New Zealand
2017 - Testing Genie II Production Samples
2022 - Syrp Lab launched

We empower some of the best photo and video brands in the industry


A diversified team of
designers and innovators

App Development & Software.
We build fully integrated solutions from the ground up. Providing a seamless experience for creatives on our products and mobile Apps.

Product Design and User Experience. With a holistic user centered approach, our design team is focused on finding innovative solutions to the obstacles creatives face.

Hardware and Electronics.
Our specialized electronics team engineers intelligent technology solutions from prototype to production.

A few of our favourites.

Magic Carpet PRO Extension


Infinitely extendable slider with seamless zero-join
tracks that snap together using quick release levers.

Magic Carpet PRO Flywheel


Integrated Slider flywheel, spins inside the carriage
ensuring that your hand-operated tracking shots are
silky smooth every time.

Content and Education.
Our in house creative team produces campaigns for some the leading brands in the industry.


Tools are only one part of the picture, education and knowledge are the other. Our education channel is how we share what we have discovered with a community of creatives to enable them in their craft.

Better films every fortnight, YouTube channel for creators.

We learn, grow and celebrate together.

Innovators Award2012
Good Design Awards2018
IDEA2018
Red Dot2019
Best Award2015, 2018, 2021

Vitec Group
  Our Brands